12 - 120 sq. metres.
Combination of Custom Built and Modular Profile System.
Stand purchased by customer.
Stored by Apex and Reconfigured for 10 uses over 2 years, so far.
Various medical congresses in Istanbul, Manchester, Madrid, Glasgow, Edinburgh, Brussels, Amsterdam, Harrogate.
Objectives:
The stand solutions needed to be versatile, flexible and reconfigurable to
accommodate a variety of requirements:
• Expandable to fulfil large space only opportunities. with restricted height.
. Shared between 2 separate product teams, with differing brand identities.
. Modern and Professional, replacing existing traditional system.
Customer feedback:
"Thank you for all your help - undoubtedly everything went very well and the stand looked great"
Emma Taylor, GSK Brand Manager
